SEO Checklist
E-E-A-T Content Quality Checklist
An E-E-A-T content quality checklist for creating credible, useful, expert-reviewed content that demonstrates experience, expertise, authority, and trust.
Interactive Checklist
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Experience
Add genuine experience only where it can be substantiated.
Use real observations, approved examples and process details that explain the recommendation. Label hypothetical scenarios clearly. If no first-hand evidence is available, rely on accurate explanation and sources rather than inventing personal experience or client results.
Expertise
Match review responsibility to the topic's complexity.
Ask a suitably qualified person to review technical or consequential claims when appropriate. Verify current terminology and primary sources, and explain unfamiliar concepts clearly. State limitations and uncertainty instead of expanding a reviewer biography or claim beyond what can be supported.
Authority
Build a coherent body of useful, credible information.
Connect related resources and approved research or case studies where they help readers investigate further. Use accurate author and company details. Do not treat biographies, topic clusters or credentials as a guaranteed ranking formula; they should make the source and relevance understandable.
Trust
Make important statements verifiable and business facts consistent.
Check claims, dates, contacts, credentials and guarantees against reliable records. Disclose material limitations and update facts when they change. Resolve conflicting company details with the responsible owner instead of copying an unsupported version into structured data or AI-facing files.
Usefulness
Give readers enough information to complete the intended task.
Answer the main question, explain relevant conditions and provide practical next steps. Keep examples and tools that reduce uncertainty. Remove repetitive language that makes the useful material harder to find, without deleting necessary detail just to make a page shorter.
Maintenance
Keep review history connected to real maintenance.
Assign a review owner and check sources, examples, links and product details at sensible intervals. Record substantive changes and the actual reviewer where available. Do not refresh a date or add an expert label unless the corresponding review took place.
Official References
Use the current documentation for platform-specific settings and requirements.
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