Analytics Checklist
GA4 Setup Checklist
A GA4 setup checklist for configuring data streams, events, key events, traffic attribution, internal filters, ecommerce or lead tracking, and reporting.
Interactive Checklist
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Account and Property Setup
Confirm ownership and the property that should receive website data.
Verify the account, property, web stream, time zone and access roles before installing anything. Record the intended measurement destination and distinguish test environments from production. Use business-owned access and recovery arrangements so measurement does not depend on one vendor's login.
Data Collection
Collect the intended data once and with appropriate controls.
Choose the Google tag or a managed Tag Manager implementation, then review existing installations for duplication. Enable only relevant automatic collection and inspect cross-domain and internal-traffic needs. Test consent states and verify events from the real public site.
Events and Key Events
Define meaningful events before marking them as key events.
Document successful business actions, event names and required parameters. Separate a click from a completed form, connected call or purchase. Check duplicate firing and test the reporting destination before treating an event count as a reliable business outcome.
Attribution and Campaign Tracking
Keep acquisition data understandable across campaigns and domains.
Use a shared UTM convention for external campaigns and test how source and medium appear. Review unwanted referrals and cross-domain behavior in context. Avoid adding campaign tags to ordinary internal links because they can confuse interpretation of the original acquisition source.
Reporting
Build reports around decisions the team needs to make.
Start with acquisition, landing pages and meaningful key events, then add relevant segments. Define each metric and reporting period clearly. Keep exploratory or dashboard views focused enough that a missing event, unusual source or weak conversion path can be investigated.
QA and Governance
Maintain a testable record of the measurement configuration.
Use DebugView and other diagnostics to trace test actions, then compare with processed reports when available. Record tag releases, event definitions and access changes. Recheck important journeys after site updates; a working setup can drift when forms, domains or consent tools change.
Official References
Use the current documentation for platform-specific settings and requirements.
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