Local SEO Checklist
Local Citation and NAP Checklist
A citation and NAP consistency checklist for cleaning up business listings, preventing duplicate data, and strengthening local trust signals.
Interactive Checklist
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Business Data Standards
Create a reliable business-information reference.
Record the approved business name, address or service-area model, main phone, website, hours and categories. Note when tracking numbers or location-specific details are intentional. Assign an owner so staff and agencies do not independently publish conflicting information.
Core Listing Audit
Audit the listings customers are most likely to encounter.
Open each public listing and compare its details with the approved reference. Check ownership access and the website destination as well as visible text. Prioritize important customer and industry platforms before spending time on obscure directories with little practical value.
Duplicate Cleanup
Resolve duplicate listings through documented platform processes.
Record duplicate URLs, ownership status and the intended surviving listing. Use the platform's merge, correction or removal process where available. Keep a change log and recheck later; starting a new profile can make an unresolved duplicate problem worse.
Citation Building
Choose citation opportunities for relevance and legitimacy.
Look for useful industry directories, local associations and genuine partner pages. Submit accurate details and a description that helps customers. Avoid bulk submissions to unrelated sites or purchasing links solely to influence search rankings.
Tracking and Governance
Keep listing changes secure and traceable.
Store credentials in an approved password manager, limit access to responsible people and record public listing URLs. Review suggested edits and changes after moves, rebrands or new hours. Keep campaign labels consistent when a directory permits tracking parameters.
Quality Review
Test the listing as a customer would use it.
Call the listed number, open the website link and inspect directions where visitors are expected on site. Check the mobile view and current service descriptions. Save the correction date and verify the published change instead of assuming submission means it is live.
Official References
Use the current documentation for platform-specific settings and requirements.
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