Web Development Checklist

Website Launch Checklist

A website launch checklist covering SEO, content, forms, accessibility, analytics, redirects, performance, security, and post-launch monitoring.

Primary topic: website launch checklist Difficulty: Intermediate 36 items 3,420+ words Updated: June 8, 2026

Interactive Checklist

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Content QA

This section helps the reader complete the content qa portion of the Website Launch Checklist with a practical, evidence-based workflow.

Use this section to make sure content qa is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Proofread all core pages Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Launch Checklist. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Confirm phone numbers and addresses Test confirm phone numbers and addresses on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Check service and location details Review check service and location details against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Strategist Screenshot, report export, URL, test submission, or implementation note
Review legal and policy pages Review review legal and policy pages against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Strategist Screenshot, report export, URL, test submission, or implementation note
Verify images and alt text Test verify images and alt text on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note
Confirm CTAs are accurate Test confirm ctas are accurate on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note

Technical QA

This section helps the reader complete the technical qa portion of the Website Launch Checklist with a practical, evidence-based workflow.

Use this section to make sure technical qa is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Test desktop and mobile layouts Test test desktop and mobile layouts on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Check browser compatibility Review check browser compatibility against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Confirm SSL certificate Test confirm ssl certificate on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. High Developer Screenshot, report export, URL, test submission, or implementation note
Set production caching rules Create set production caching rules in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. High Developer Screenshot, report export, URL, test submission, or implementation note
Remove staging passwords or blocks Remove or avoid remove staging passwords or blocks when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. Recommended Developer Screenshot, report export, URL, test submission, or implementation note
Confirm no accidental noindex on live pages Test confirm no accidental noindex on live pages on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Developer Screenshot, report export, URL, test submission, or implementation note

SEO QA

This section helps the reader complete the seo qa portion of the Website Launch Checklist with a practical, evidence-based workflow.

Use this section to make sure seo qa is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Review title tags and meta descriptions Review review title tags and meta descriptions against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Generate XML sitemap Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Launch Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Check robots.txt Review check robots.txt against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Set canonical URLs Create set canonical urls in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Test redirects Test test redirects on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Submit important URLs to Search Console Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Launch Checklist. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Analytics and Tracking

This section helps the reader complete the analytics and tracking portion of the Website Launch Checklist with a practical, evidence-based workflow.

Use this section to make sure analytics and tracking is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Install GA4 Verify that install ga4 is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Mark important key events Verify that mark important key events is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Install Google Tag Manager if used Use install google tag manager if used only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. High Developer Screenshot, report export, URL, test submission, or implementation note
Test form submission tracking Verify that test form submission tracking is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. High Developer Screenshot, report export, URL, test submission, or implementation note
Test call tracking Verify that test call tracking is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. Recommended Developer Screenshot, report export, URL, test submission, or implementation note
Verify ad platform conversion tags Verify that verify ad platform conversion tags is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. Recommended Developer Screenshot, report export, URL, test submission, or implementation note

Performance and Accessibility

This section helps the reader complete the performance and accessibility portion of the Website Launch Checklist with a practical, evidence-based workflow.

Use this section to make sure performance and accessibility is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Test Core Web Vitals Test test core web vitals on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Compress images Improve compress images based on measurable impact, not guesswork. Prioritize changes that improve user experience, conversion quality, crawlability, speed, or campaign efficiency. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Check color contrast Review check color contrast against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Developer Screenshot, report export, URL, test submission, or implementation note
Test keyboard navigation Test test keyboard navigation on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. High Developer Screenshot, report export, URL, test submission, or implementation note
Review form labels and errors Review review form labels and errors against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Developer Screenshot, report export, URL, test submission, or implementation note
Avoid layout shifts from embeds Remove or avoid avoid layout shifts from embeds when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. Recommended Developer Screenshot, report export, URL, test submission, or implementation note

Post-Launch Monitoring

This section helps the reader complete the post-launch monitoring portion of the Website Launch Checklist with a practical, evidence-based workflow.

Use this section to make sure post-launch monitoring is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Crawl the live site Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Launch Checklist. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Monitor 404 errors Monitor monitor 404 errors on a recurring cadence and record what changed. Trends over time are usually more useful than one-time snapshots. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Check forms after launch Review check forms after launch against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Strategist Screenshot, report export, URL, test submission, or implementation note
Review index coverage Review review index coverage against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Strategist Screenshot, report export, URL, test submission, or implementation note
Track leads and traffic Verify that track leads and traffic is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note
Schedule a two-week launch review Review schedule a two-week launch review against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note

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