Web Design Checklist

Website Redesign Checklist

A website redesign checklist for planning strategy, SEO preservation, UX improvements, content, development, launch QA, and post-launch measurement.

Primary topic: website redesign checklist Difficulty: Intermediate 36 items 3,420+ words Updated: June 8, 2026

Interactive Checklist

Track Your Progress

Check items off as you complete them. Your progress is saved in this browser so you can return to the checklist later.

0% complete

Strategy and Goals

This section helps the reader complete the strategy and goals portion of the Website Redesign Checklist with a practical, evidence-based workflow.

Use this section to make sure strategy and goals is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Define business goals for the redesign Document define business goals for the redesign in plain language before work begins. This keeps strategy, creative, development, and reporting aligned and gives future reviewers a clear reason for each decision. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Identify target audiences Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Clarify primary conversion actions Verify that clarify primary conversion actions is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. High Strategist Screenshot, report export, URL, test submission, or implementation note
Review current website performance Review review current website performance against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Strategist Screenshot, report export, URL, test submission, or implementation note
Identify pages that generate leads Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note
Set redesign success metrics Create set redesign success metrics in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note

Content and SEO Preservation

This section helps the reader complete the content and seo preservation portion of the Website Redesign Checklist with a practical, evidence-based workflow.

Use this section to make sure content and seo preservation is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Inventory current pages Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Identify top organic landing pages Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Map old URLs to new URLs Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Preserve or improve valuable content Improve preserve or improve valuable content based on measurable impact, not guesswork. Prioritize changes that improve user experience, conversion quality, crawlability, speed, or campaign efficiency. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Update title tags and headings Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Avoid deleting pages with search value Remove or avoid avoid deleting pages with search value when it creates risk, confusion, wasted spend, duplicate content, tracking errors, or a poor user experience. Document the reason for the decision. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

UX and Conversion Planning

This section helps the reader complete the ux and conversion planning portion of the Website Redesign Checklist with a practical, evidence-based workflow.

Use this section to make sure ux and conversion planning is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Map user journeys Use map user journeys only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Prioritize calls-to-action Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Simplify navigation Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Plan trust signals and testimonials Test plan trust signals and testimonials on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Review form length and placement Review review form length and placement against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Design mobile-first layouts Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Design and Accessibility

This section helps the reader complete the design and accessibility portion of the Website Redesign Checklist with a practical, evidence-based workflow.

Use this section to make sure design and accessibility is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Create wireframes before final design Create create wireframes before final design in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Define typography and color system Document define typography and color system in plain language before work begins. This keeps strategy, creative, development, and reporting aligned and gives future reviewers a clear reason for each decision. Critical Marketing Team Screenshot, report export, URL, test submission, or implementation note
Check color contrast Review check color contrast against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Design visible focus states Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. High Marketing Team Screenshot, report export, URL, test submission, or implementation note
Use accessible form labels Use use accessible form labels only when it helps the user complete a task or understand the offer. Avoid adding elements only because they are common best practices. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note
Plan responsive breakpoints Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Recommended Marketing Team Screenshot, report export, URL, test submission, or implementation note

Development and Performance

This section helps the reader complete the development and performance portion of the Website Redesign Checklist with a practical, evidence-based workflow.

Use this section to make sure development and performance is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Build on a staging environment Create build on a staging environment in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Optimize images and assets Improve optimize images and assets based on measurable impact, not guesswork. Prioritize changes that improve user experience, conversion quality, crawlability, speed, or campaign efficiency. Critical Developer Screenshot, report export, URL, test submission, or implementation note
Minimize unnecessary scripts Improve minimize unnecessary scripts based on measurable impact, not guesswork. Prioritize changes that improve user experience, conversion quality, crawlability, speed, or campaign efficiency. High Developer Screenshot, report export, URL, test submission, or implementation note
Test Core Web Vitals Test test core web vitals on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. High Developer Screenshot, report export, URL, test submission, or implementation note
Set redirects before launch Create set redirects before launch in a way that is useful to both users and the business. The item should be visible, accurate, easy to maintain, and connected to the page or campaign goal. Recommended Developer Screenshot, report export, URL, test submission, or implementation note
Implement analytics and conversion tracking Verify that implement analytics and conversion tracking is measured with a clear event name, source, and reporting location. Before marking this complete, submit a real or test interaction and confirm the result appears in the correct analytics or ad platform report. Recommended Developer Screenshot, report export, URL, test submission, or implementation note

Launch and Post-Launch

This section helps the reader complete the launch and post-launch portion of the Website Redesign Checklist with a practical, evidence-based workflow.

Use this section to make sure launch and post-launch is not treated as a vague best practice. Each item should be checked, documented, and tied back to the business goal of the checklist.

Run pre-launch QA Test run pre-launch qa on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Test forms and phone links Test test forms and phone links on real devices and realistic user paths. Save screenshots, test submissions, or tool results so the team can confirm the requirement is complete. Critical Strategist Screenshot, report export, URL, test submission, or implementation note
Submit sitemap Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. High Strategist Screenshot, report export, URL, test submission, or implementation note
Monitor 404s and redirects Monitor monitor 404s and redirects on a recurring cadence and record what changed. Trends over time are usually more useful than one-time snapshots. High Strategist Screenshot, report export, URL, test submission, or implementation note
Compare traffic and leads after launch Complete this item with enough evidence for another strategist, developer, or account manager to understand what was checked and why it matters for Website Redesign Checklist. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note
Schedule 30-day optimization review Review schedule 30-day optimization review against the current business goal for this page or campaign. Capture the issue, evidence, recommended fix, owner, and priority so the checklist becomes an implementation plan rather than a passive review. Recommended Strategist Screenshot, report export, URL, test submission, or implementation note

Need Help Completing This Checklist?

Need help completing this web design checklist? Request a practical audit and prioritized action plan.

Request an Audit