Attribution is the process of assigning credit to marketing interactions that contribute to conversions.
Example of Attribution
A customer clicks a search result, later returns through email and finally purchases. Attribution assigns credit to recorded interactions under a model; it does not automatically measure every unrecorded conversation, impression or offline influence.
Why Attribution matters
It matters because analytics turns marketing activity into decisions. Without clear measurement language, teams may misread performance, overvalue the wrong channels, or miss the actions that actually drive revenue.
Related terms
- Data-Driven Attribution
- UTM Term
- First-Touch Attribution
- UTM Content
- Last-Touch Attribution
- UTM Campaign
Frequently Asked Question
What does Attribution mean?
Attribution means the process of assigning credit to marketing interactions that contribute to conversions.