UTM Source
UTM Source is the UTM value that identifies where traffic came from, such as google, bing, newsletter, or reddit. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise...
Interactive Theory Glossary
Analytics and Measurement Definitions
Browse Analytics and Measurement definitions from Interactive Theory.
3 definitions
U
UTM Term
UTM Term is the UTM value commonly used to identify paid search keywords or targeting terms. In analytics and measurement, this term gives marketers, designers, developers, and business owners a precise way to talk...
V
Variable
Variable is a value used by a tag or trigger, such as a URL, click text, event name, or data layer value. In analytics and measurement, this term gives marketers, designers, developers, and business...