Interactive Theory Glossary
Browse Technical SEO definitions from Interactive Theory.
Bing Webmaster Tools is Microsoft’s platform for monitoring and improving a website’s performance in Bing Search. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Broken Link is a link that points to a missing, moved, blocked, or otherwise unavailable destination. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Canonical Tag is an HTML link element that indicates the preferred version of a duplicate or similar page. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Canonical URL is the preferred URL search engines should treat as the main version among duplicates or near-duplicates. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Canonicalization is the process of consolidating duplicate or similar URLs around a preferred canonical version. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work...
CLS is Cumulative Layout Shift, a metric for visual stability and unexpected layout movement. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
Core Web Vitals is a set of user experience performance metrics focused on loading speed, interactivity, and visual stability. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way...
Crawl Budget is the approximate amount of crawling search engines can and want to spend on a site. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Crawl Depth is the number of clicks or link steps required to reach a page from an important starting point. In technical SEO, this term gives marketers, designers, developers, and business owners a precise...
Cumulative Layout Shift is a Core Web Vitals metric that measures unexpected visual movement while a page loads. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Featured Snippet is a highlighted search result that attempts to answer a query directly on the results page. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to...
Google Search Console is Google’s free platform for monitoring search visibility, indexing, performance, and technical issues. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
hreflang is an annotation used to indicate language and regional versions of equivalent pages. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
INP is Interaction to Next Paint, a responsiveness metric that replaced FID as a Core Web Vital. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk...
Interaction to Next Paint is a Core Web Vitals metric that measures how quickly a page responds visually after user interactions. In technical SEO, this term gives marketers, designers, developers, and business owners a...
Internal Link Structure is the pattern of links that connects pages within a website and distributes context and authority. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way...
JavaScript SEO is SEO work focused on making JavaScript-powered content crawlable, renderable, and indexable. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about work that...
JSON-LD is a JavaScript-based structured data format commonly recommended for adding schema markup to web pages. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Largest Contentful Paint is a Core Web Vitals metric that measures when the largest visible content element finishes loading. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way...
LCP is Largest Contentful Paint, a loading performance metric that measures when the main visible content appears. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk...
Mobile-First Indexing is Google’s approach of primarily using the mobile version of content for indexing and ranking. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk...
nofollow is a link attribute or robots directive that tells search engines not to follow or count certain links in the usual way. In technical SEO, this term gives marketers, designers, developers, and business...
noindex is a directive that tells search engines not to include a page in their index. In technical SEO, this term gives marketers, designers, developers, and business owners a precise way to talk about...
Orphan Page is a page that exists on a site but is not linked from the site’s normal navigation or internal links. In technical SEO, this term gives marketers, designers, developers, and business owners...
