Bing Webmaster Tools
Bing Webmaster Tools is Microsoft’s platform for monitoring and improving a website’s performance in Bing Search.
Interactive Theory Glossary
Technical SEO Definitions
Browse Technical SEO definitions from Interactive Theory.
24 definitions
B
Broken Link
Broken Link is a link that points to a missing, moved, blocked, or otherwise unavailable destination.
C
Canonical Tag
Canonical Tag is an HTML link element that indicates the preferred version of a duplicate or similar page.
Canonical URL
Canonical URL is the preferred URL search engines should treat as the main version among duplicates or near-duplicates.
Canonicalization
Canonicalization is the process of consolidating duplicate or similar URLs around a preferred canonical version.
CLS
CLS is Cumulative Layout Shift, a metric for visual stability and unexpected layout movement.
Core Web Vitals
Core Web Vitals is a set of user experience performance metrics focused on loading speed, interactivity, and visual stability.
Crawl Budget
Crawl Budget is the approximate amount of crawling search engines can and want to spend on a site.
Crawl Depth
Crawl Depth is the number of clicks or link steps required to reach a page from an important starting point.
Cumulative Layout Shift
Cumulative Layout Shift is a Core Web Vitals metric that measures visual instability from unexpected layout shifts during a page visit, including shifts after initial load.
F
Featured Snippet
Featured Snippet is a highlighted search result that attempts to answer a query directly on the results page.
G
Google Search Console
Google Search Console is Google’s free platform for monitoring search visibility, indexing, performance, and technical issues.
H
hreflang
hreflang is an annotation used to indicate language and regional versions of equivalent pages.
I
INP
INP is Interaction to Next Paint, a responsiveness metric that replaced FID as a Core Web Vital.
Interaction to Next Paint
Interaction to Next Paint is a Core Web Vitals metric that measures how quickly a page responds visually after user interactions.
Internal Link Structure
Internal Link Structure is the pattern of links that connects pages within a website and distributes context and authority.
J
JavaScript SEO
JavaScript SEO is SEO work focused on making JavaScript-powered content crawlable, renderable, and indexable.
JSON-LD
JSON-LD is a JSON-based format for representing linked data, commonly used to publish structured data about a web page.
L
Largest Contentful Paint
Largest Contentful Paint is a Core Web Vitals metric that measures when the largest visible content element finishes loading.
LCP
LCP is Largest Contentful Paint, a loading performance metric that measures when the main visible content appears.
M
Mobile-First Indexing
Mobile-First Indexing is Google’s approach of primarily using the mobile version of content for indexing and ranking.
N
O
Orphan Page
Orphan Page is a page that exists on a site but is not linked from the site’s normal navigation or internal links.