Split Testing is an experiment that divides traffic between variations to compare performance.
Example of Split Testing
A split test can send comparable visitors to two complete landing pages for the same offer. Keep traffic assignment and measurement consistent, and document which page differences are being evaluated before interpreting the outcome.
Why Split Testing matters
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Related terms
Frequently Asked Question
What does Split Testing mean?
Split Testing means an experiment that divides traffic between variations to compare performance.