Channel Strategy is the decision-making framework for which marketing channels to use, what role each channel plays, and how they work together.
Example of Channel Strategy
Search campaigns may capture existing demand while email supports follow-up with interested contacts. Assigning those distinct jobs helps the team compare channels on appropriate outcomes instead of expecting each to perform identically.
Why Channel Strategy matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
- Omnichannel Marketing
- Conversion Strategy
- Multichannel Marketing
- Marketing Strategy
- Paid Media
- Campaign Strategy
Frequently Asked Question
What does Channel Strategy mean?
Channel Strategy means the decision-making framework for which marketing channels to use, what role each channel plays, and how they work together.