Share of Voice is the percentage of visibility or conversation a brand owns within a defined market, channel, keyword set, or competitive landscape.
Example of Share of Voice
If a monitoring project records 200 relevant mentions and 40 concern one brand, that brand has 20% of mentions in that defined dataset. Changing the channels or competitors being monitored changes what the percentage represents.
Why Share of Voice matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
Frequently Asked Question
What does Share of Voice mean?
Share of Voice means the percentage of visibility or conversation a brand owns within a defined market, channel, keyword set, or competitive landscape.