Click-to-Open Rate is the percentage of email openers who clicked a link inside the email.
Example of Click-to-Open Rate
Example: If 1,000 people open an email and 120 click, CTOR is 12%. This helps evaluate the content and CTA after the subject line has already earned the open.
Why Click-to-Open Rate matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Click-to-Open Rate mean?
Click-to-Open Rate means the percentage of email openers who clicked a link inside the email.