Preheader Text is the preview text shown near the subject line in many inboxes.
Example of Preheader Text
The subject line announces a new guide, while the preheader explains what problem it helps solve. The team tests inbox previews so accidental text such as ‘view in browser’ does not replace that useful context.
Why Preheader Text matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Preheader Text mean?
Preheader Text means the preview text shown near the subject line in many inboxes.