Welcome Series is an automated email sequence sent after someone subscribes, joins, registers, or becomes a lead.
Example of Welcome Series
A new subscriber receives confirmation of what they signed up for, useful starting resources, and a link to choose interests. The welcome series sets expectations before regular campaigns begin.
Why Welcome Series matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
- Re-Engagement Campaign
- Nurture Sequence
- Win-Back Campaign
- Drip Campaign
- Abandoned Cart Email
- Marketing Automation
Frequently Asked Question
What does Welcome Series mean?
Welcome Series means an automated email sequence sent after someone subscribes, joins, registers, or becomes a lead.