In Microsoft Advertising, Target CPA is an average cost-per-acquisition objective available with Maximize Conversions automated bidding.
Example of Target CPA
A service company applies a $70 target CPA within Maximize Conversions in Microsoft Advertising. That target guides an average acquisition-cost objective, not a fixed price for each lead. The manager reviews results and conversion quality before making another adjustment.
Why Target CPA matters
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Related terms
Practical distinction
The target guides an average; individual conversions may cost more or less. Microsoft consolidated new campaign-level Target CPA configurations into Maximize Conversions with a target, while documenting exceptions for existing campaigns and SA360.
Source notes
Frequently Asked Question
What does Target CPA mean?
In Microsoft Advertising, Target CPA is an average cost-per-acquisition objective available with Maximize Conversions automated bidding.