Engagement is user interaction with content or ads, such as clicks, comments, votes, shares, saves, or views.
Example of Engagement
A post attracts comments and clicks but few completed inquiries. Those interactions reveal engagement with the message, while qualification and conversion data are needed to determine whether the campaign supports the business goal.
Why Engagement matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Engagement mean?
Engagement means user interaction with content or ads, such as clicks, comments, votes, shares, saves, or views.