Karma is Reddit’s reputation-style score based on a user’s post and comment voting history.
Example of Karma
A team member has an established Reddit account with karma from prior contributions. That history does not grant permission to ignore a community’s rules or convert the account’s score directly into a measure of sales potential.
Why Karma matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
Frequently Asked Question
What does Karma mean?
Karma means Reddit’s reputation-style score based on a user’s post and comment voting history.