Frequency Cap is a limit on how often a user can see an ad during a defined time period.
Example of Frequency Cap
Where supported, a campaign can limit impressions for a recognized user over a selected period. Monitor actual delivery as well as the setting, because available controls and identity coverage differ by platform and campaign type.
Why Frequency Cap matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Membership Duration
- CRM Audience
- Recency Window
- Customer List
- Attribution Window
- First-Party Audience
Frequently Asked Question
What does Frequency Cap mean?
Frequency Cap means a limit on how often a user can see an ad during a defined time period.