Website Retargeting is retargeting people who previously visited a website or specific pages.
Example of Website Retargeting
An audience can include people who visited a particular service page and exclude those who completed its inquiry form. This is more specific than treating every visitor to the website as interested in the same offer.
Why Website Retargeting matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Pixel Retargeting
- Remarketing
- List-Based Retargeting
- Retargeting
- Dynamic Retargeting
- Social Media Retargeting
Frequently Asked Question
What does Website Retargeting mean?
Website Retargeting means retargeting people who previously visited a website or specific pages.