Alt Text is text that describes an image for accessibility and can help search engines understand image content.
Example of Alt Text
For an image explaining a product connection, alternative text should convey the detail needed to understand that connection. A purely decorative image can have empty alt text; adding promotional keywords would not help someone who cannot see it.
Why Alt Text matters
It matters because organic search compounds over time when pages are technically accessible, useful, differentiated, and connected to real search intent. Clear SEO terminology also helps teams avoid shortcuts that create long-term risk.
Related terms
Frequently Asked Question
What does Alt Text mean?
Alt Text means text that describes an image for accessibility and can help search engines understand image content.