Domain Authority is a third-party estimate of a domain’s relative link strength or ranking potential, not a direct Google metric.
Example of Domain Authority
A third-party tool may assign a domain a score to help compare link profiles within that tool. Treat it as a proprietary estimate; changing that score is not the same as changing a Google-provided ranking metric.
Why Domain Authority matters
It matters because organic search compounds over time when pages are technically accessible, useful, differentiated, and connected to real search intent. Clear SEO terminology also helps teams avoid shortcuts that create long-term risk.
Related terms
Frequently Asked Question
What does Domain Authority mean?
Domain Authority means a third-party estimate of a domain’s relative link strength or ranking potential, not a direct Google metric.