Above the Fold is the portion of a web page visible before a user scrolls, especially on the initial screen.
Example of Above the Fold
A short laptop screen and a tall phone show different amounts of the same hero section before scrolling. Review both: the initial screen should communicate the page’s purpose, without assuming one universal fold position.
Why Above the Fold matters
It matters because a website is often the first serious evaluation point for a buyer. Good design reduces confusion, builds trust quickly, supports accessibility, and helps visitors take the next step without feeling pushed.
Related terms
Frequently Asked Question
What does Above the Fold mean?
Above the Fold means the portion of a web page visible before a user scrolls, especially on the initial screen.