Mockup is a static visual representation of how a web page or interface is expected to look.
Example of Mockup
A homepage mockup shows the proposed typography, spacing, photography and button styling in one static view. It can communicate appearance, but it does not prove that the menu or form works.
Why Mockup matters
It matters because a website is often the first serious evaluation point for a buyer. Good design reduces confusion, builds trust quickly, supports accessibility, and helps visitors take the next step without feeling pushed.
Related terms
Frequently Asked Question
What does Mockup mean?
Mockup means a static visual representation of how a web page or interface is expected to look.