Typography is the selection and use of typefaces, font sizes, line spacing, and text hierarchy in design.
Example of Typography
A long article may use distinct heading levels, a comfortable paragraph width and adequate line spacing. Testing the same text on a phone helps reveal whether the chosen font size and spacing remain readable.
Why Typography matters
It matters because a website is often the first serious evaluation point for a buyer. Good design reduces confusion, builds trust quickly, supports accessibility, and helps visitors take the next step without feeling pushed.
Related terms
Frequently Asked Question
What does Typography mean?
Typography means the selection and use of typefaces, font sizes, line spacing, and text hierarchy in design.