GEO means generative engine optimization in digital marketing. It describes work intended to improve the discovery and accurate representation of a business in generative-AI answers. The term should be tied to a specific platform, audience and measurement plan.
A practical GEO scope may include correcting conflicting facts, improving useful pages, checking access and reviewing observed citations. It does not establish that every AI product uses the same sources or controls. Ask which changes will be made and how they will be verified before judging a claim of improved visibility.
Example
A hypothetical GEO report could list corrected business facts, improved resource pages and dated citation observations. It should identify gaps and distinguish those checks from actual referral visits or leads rather than combining everything into an unexplained visibility score.