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Analytics and Measurement FAQ

What is Engaged Session?

Answer and Example

In GA4, a session is engaged when it meets at least one criterion: it exceeds the engagement timer (10 seconds by default), records a qualifying key event, or includes at least two page or screen views. The web-stream engagement timer is configurable, so check that setting before comparing reports.

Google excludes first_visit, first_open and session_start from the key-event route to engagement. Use the same stream settings and definitions when comparing periods.

Example

A visitor who views a service page and then a contact page qualifies through two page views, even without submitting a form. A single-page visit can qualify through the configured timer or a qualifying key event. Engagement is not the same as a lead or sale.

Related resources

Sources

  • Analytics and Measurement
  • engagement rate, returning user, bounce rate, new user, source, active user