Local Keyword is a search term with local intent, local modifiers, or relevance to a specific service area.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A restaurant might research both a city-specific dining phrase and a nearby search made without a place name. Local intent can be implied by the task, so a useful keyword plan considers more than city-name combinations.