Local Pack is the prominent set of local business results shown with a map for searches with local intent.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A local pack can display businesses relevant to a nearby service search alongside a map. Record which location and query produced the result, because a business may appear in one local search context and not another.