Map Pack is the local map-based group of business results that can appear in Google Search for local-intent queries.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A local search may display a map with a small group of business results before other listings. Check the query and location when recording an appearance, because the displayed businesses can vary with the searcher’s context.