"Near Me" Keyword is a local-intent search phrase where users look for nearby options without always naming the city.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
Someone can search ‘coffee near me’ without typing a city. The search engine uses available location context; repeating ‘near me’ throughout a business page is not a substitute for accurate location and service information.