Relevance is how closely a business, page, or result matches the user’s search intent and query.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A person looking for refrigerator repair needs a provider that actually offers that service. Clear service details and appropriate business categories help communicate that fit, instead of adding unrelated categories to chase more searches.