Review Management is the ongoing work of monitoring, responding to, and learning from customer reviews.
It matters because local buyers often make decisions quickly from maps, reviews, proximity, and location-specific pages. Local SEO connects online visibility to real-world calls, visits, appointments, and service inquiries.
Example
A team can assign responsibility for reading new reviews, responding to issues and recording recurring themes. That process keeps feedback actionable instead of leaving unanswered complaints or treating a higher rating as the only objective.