Microsoft Ads is a common shorthand for Microsoft Advertising.
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Example
A monthly report labels one row Microsoft Ads and another Google Ads. The shorthand identifies different platforms, not two names for the same account. The analyst reconciles Microsoft spend and conversions with the corresponding account before comparing channels.