Multimedia Ads is visual search ad formats in Microsoft Advertising that combine images and text for more prominent placements.
It matters because Microsoft Advertising can reach valuable search and professional audiences that are often overlooked. Clear measurement and audience structure help the channel complement Google Ads rather than simply duplicate it.
Example
An outdoor furniture brand prepares strong product imagery and concise messages for a Multimedia ad. The visual format gives eligible search placements more than a text-only presentation, but the advertiser still needs to check image quality, destination relevance, and actual delivery.