Commercial Intent is search intent where the user is comparing options, evaluating providers, or researching before a purchase.
It matters because organic search compounds over time when pages are technically accessible, useful, differentiated, and connected to real search intent. Clear SEO terminology also helps teams avoid shortcuts that create long-term risk.
Example
A search for ‘WordPress versus Shopify for a small store’ suggests the reader is comparing alternatives. A useful response explains fit, limitations and implementation needs instead of declaring one platform best for every business.