Redirect Chain is a sequence where one URL redirects to another URL that redirects again before reaching the final destination.
It matters because technical issues can prevent great content from being discovered, rendered, indexed, or trusted. Strong technical foundations protect rankings during redesigns, migrations, content expansion, and platform changes.
Example
An old URL redirects to a second URL, which then redirects to the current page. Where practical, update the first redirect and internal links to reach the final destination directly, then verify the response sequence.