Lead Generation is the process of attracting potential customers and collecting enough information to begin a sales or nurture process.
Example of Lead Generation
A visitor requests a demonstration and supplies contact information plus the problem they want to solve. That creates a lead to evaluate and follow up; it does not yet establish a new paying customer.
Why Lead Generation matters
It matters because strategy keeps channels from competing with each other. When this concept is clearly defined, the team can connect budget, audience, creative, offer, tracking, and reporting to revenue instead of chasing disconnected metrics.
Related terms
- Customer Acquisition
- Demand Capture
- Customer Retention
- Demand Generation
- Lifecycle Marketing
- Brand Marketing
Frequently Asked Question
What does Lead Generation mean?
Lead Generation means the process of attracting potential customers and collecting enough information to begin a sales or nurture process.