More traffic is not always the fastest way to grow. Often, the best opportunity is improving the percentage of visitors who take action. This calculator shows your current conversion rate and estimates the business impact of improving it.
What this calculator does
Calculate website conversion rate and model how conversion improvements affect leads, customers, revenue, and profit.
How to use it
Enter sessions, conversions, target conversion rate, close rate, customer value, and margin. The calculator returns current conversion rate, additional leads, additional customers, incremental revenue, and profit impact.
Formula and assumptions
- Conversion rate = conversions ÷ sessions.
- Target conversions = sessions × target conversion rate.
- Additional customers = additional conversions × close rate.
Assumptions
- A conversion can be a lead, purchase, phone call, booking, or another meaningful action.
- The model assumes traffic quality stays the same when conversion rate improves.
- Conversion improvement may require better landing pages, forms, CTAs, tracking, offer clarity, and trust signals.
How to interpret your result
Small conversion rate improvements can produce meaningful revenue gains when traffic volume and customer value are strong. This is why CRO should be paired with SEO and paid traffic.
Next steps
Improve website conversion rate
Strategy Review
Want a Custom Forecast?
Use this calculator as a starting point, then let our team build a more accurate strategy around your goals, market, website, tracking, and budget.
Request a Strategy Review