External Linking is linking from a page on one website to a page on another website.
Example of External Linking
An article explaining an analytics setting can link to the official product documentation. The linked source supports the specific claim and lets readers check details without presenting the external site as part of the business’s own offering.
Why External Linking matters
It matters because organic search compounds over time when pages are technically accessible, useful, differentiated, and connected to real search intent. Clear SEO terminology also helps teams avoid shortcuts that create long-term risk.
Related terms
Frequently Asked Question
What does External Linking mean?
External Linking means linking from a page on one website to a page on another website.