Interest Targeting is ad targeting based on broader interest categories inferred from user activity and engagement.
Example of Interest Targeting
An outdoor brand starts with an available interest audience related to recreation, then compares the resulting traffic with a more focused community audience. The category signals potential relevance; it does not establish that each reached person is currently buying equipment.
Why Interest Targeting matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
- Keyword Targeting
- Subreddit Targeting
- Location Targeting
- Community Targeting
- Custom Audience
- Community
Frequently Asked Question
What does Interest Targeting mean?
Interest Targeting means ad targeting based on broader interest categories inferred from user activity and engagement.