Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences.
Example of Custom Audience
A business builds an eligible audience from prior website activity and excludes recent purchasers where supported. It verifies the source, retention period, and permissions before using the audience in a new campaign.
Why Custom Audience matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
- Customer List
- Location Targeting
- Website Retargeting
- Keyword Targeting
- Ad-Engagement Retargeting
- Interest Targeting
Frequently Asked Question
What does Custom Audience mean?
Custom Audience means an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences.