Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences.
Custom Audience is an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences. In Reddit advertising, this term gives marketers, designers, developers, and business owners a precise way to talk about work that affects visibility, user experience, measurement, and revenue. A strong understanding of Custom Audience prevents teams from optimizing isolated tasks without knowing what business result they are supposed to support. The concept should always be applied with context: who the audience is, what problem they have, what action matters, how success will be measured, and how the work connects to the broader customer journey.
Example of Custom Audience
A software company or local brand could use custom audience to reach niche communities where people already discuss a relevant problem. The campaign might test community targeting, keyword targeting, Reddit Pixel events, and creative that feels native to the conversation rather than overly polished or sales-heavy.
Why Custom Audience matters
It matters because Reddit rewards relevance, authenticity, and community context. Brands that understand the platform’s terminology can build campaigns that feel useful to users instead of interruptive.
Related terms
customer list, location targeting, website retargeting, keyword targeting, ad-engagement retargeting, interest targeting
Frequently Asked Question
What does Custom Audience mean?
Custom Audience means an advertiser-owned or platform-built audience such as website visitors, customer lists, or engagement audiences. It matters in Reddit advertising because it helps teams make clearer decisions, measure the right outcomes, and connect marketing work to business goals.