List-Based Retargeting is retargeting based on uploaded customer, lead, or subscriber lists.
Example of List-Based Retargeting
A business can use an eligible list of existing customer identifiers to create a matched advertising audience. The platform’s match result will not necessarily include every record, so the uploaded list size is not the same as the reachable audience size.
Why List-Based Retargeting matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Dynamic Retargeting
- Pixel Retargeting
- Social Media Retargeting
- Website Retargeting
- Cart Abandonment Retargeting
- Remarketing
Frequently Asked Question
What does List-Based Retargeting mean?
List-Based Retargeting means retargeting based on uploaded customer, lead, or subscriber lists.