Social Media Retargeting is retargeting audiences through social platforms based on website visits, engagement, or customer lists.
Example of Social Media Retargeting
A social campaign can follow up with eligible people who engaged with a prior video or visited the advertiser’s website. Choose a next-step message that reflects that interaction instead of presenting the audience as completely unfamiliar with the brand.
Why Social Media Retargeting matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Cart Abandonment Retargeting
- Dynamic Retargeting
- Browse Abandonment Retargeting
- List-Based Retargeting
- Remarketing List
- Pixel Retargeting
Frequently Asked Question
What does Social Media Retargeting mean?
Social Media Retargeting means retargeting audiences through social platforms based on website visits, engagement, or customer lists.