Remarketing List is an audience list of users who previously interacted with a website or other tracked experience.
Example of Remarketing List
A list can group eligible visitors who viewed a service page within a selected period. Its rules, exclusions and membership duration determine who belongs in the audience; naming it ‘high intent’ does not independently qualify those visitors.
Why Remarketing List matters
It matters because most visitors do not convert on the first visit. Retargeting terminology helps teams create thoughtful follow-up sequences, avoid wasted impressions, and respect audience exclusions and privacy expectations.
Related terms
- Custom Audience
- Browse Abandonment Retargeting
- Matched Audience
- Cart Abandonment Retargeting
- Suppression Audience
- Social Media Retargeting
Frequently Asked Question
What does Remarketing List mean?
Remarketing List means an audience list of users who previously interacted with a website or other tracked experience.