Drip Campaign is a scheduled sequence of emails sent over time to educate, nurture, or convert subscribers.
Example of Drip Campaign
A software trial receives setup instructions on day one, a tutorial on day three, and a support reminder later. The scheduled drip still needs exit rules so users who cancel or finish onboarding do not receive inappropriate follow-ups.
Why Drip Campaign matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
- Nurture Sequence
- Marketing Automation
- Welcome Series
- Email Automation
- Re-Engagement Campaign
- Email Campaign
Frequently Asked Question
What does Drip Campaign mean?
Drip Campaign means a scheduled sequence of emails sent over time to educate, nurture, or convert subscribers.