Subscriber is a person who has opted in or otherwise agreed to receive email communications.
Example of Subscriber
A person confirms a newsletter signup and becomes a subscriber to that communication. If they later opt out, their customer record may remain in the CRM while their marketing subscription is inactive.
Why Subscriber matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Subscriber mean?
Subscriber means a person who has opted in or otherwise agreed to receive email communications.