Audience is the group of contacts or subscribers a message is intended to reach.
Example of Audience
A product announcement is intended for existing customers using an older model. Defining that audience first prevents sending an upgrade message to people who have already purchased the new model.
Why Audience matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Audience mean?
Audience means the group of contacts or subscribers a message is intended to reach.