Suppression List is a list of contacts who should not receive certain emails, often due to unsubscribes, bounces, complaints, or exclusions.
Example of Suppression List
An unsubscribed contact appears in a later customer import. A suppression rule prevents the import from making that address eligible for the same marketing messages again.
Why Suppression List matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Suppression List mean?
Suppression List means a list of contacts who should not receive certain emails, often due to unsubscribes, bounces, complaints, or exclusions.