Open Rate is the percentage of delivered emails that are recorded as opened, with limitations due to privacy changes.
Example of Open Rate
Example: If 5,000 emails are delivered and 1,750 are recorded as opened, the open rate is 35%. Because privacy features can inflate or obscure opens, marketers should also review clicks and conversions.
Why Open Rate matters
It matters because email is one of the few channels a business can own directly. Strong email fundamentals improve trust, deliverability, segmentation, and long-term lead nurturing.
Related terms
Frequently Asked Question
What does Open Rate mean?
Open Rate means the percentage of delivered emails that are recorded as opened, with limitations due to privacy changes.