Quote Request is a lead action where a prospect asks for pricing, an estimate, or a project proposal.
It matters because more traffic is not always the answer. CRO and lead generation terms help teams improve the path from visitor to qualified opportunity, often producing more revenue from the same audience.
Example
A homeowner can request a renovation estimate by describing the work, location and preferred timing. That request starts a pricing discussion; it does not mean the contractor has issued a final price or won the project.